She proposes an uncommon resolution: perfume.
“My customised wellness scents for the three classes could be — a mix of peppermint, fresh-cut ginger and basil for the primary, and a bouquet of pure rose, lotus and fennel for the second. The final group will profit from a mix of lavender, jatamansi and chamomile,” she says.
The launch of Me Met Me, her model of wellness scents, in Europe was disrupted by the lockdown. While ready for that to occur, she has been at her house in Kochi, designing customised scents and reaching out to shoppers nearly to cut back lockdown-induced nervousness with yoga and workshops.
- While working with college students on behalf of Kerala Police in the course of the lockdown, Nuthan developed a five-part on-line workshop to encourage and create happiness and educate resilience based mostly on her findings from a dipstick and qualitative examine that she carried out to perceive how college students have been faring in the course of the lockdown. The outcomes of the periods have been submitted to the Education Minister, C Raveendranath, as a component of her professional bono initiative.
Nuthan’s vary of customised scents consists of blends for stress, insomnia, heartbreak, focus, menstrual discomfort and winter despair. “Our joys and miseries are often the result of a behavioural pattern. Scent has an immense impact on moods and also affects behaviour,” says Nuthan, who has been researching important oils and their capability to set off reminiscence and alter moods for over a decade.
Her analysis tasks have been initiated at St Teresa’s College in Ernakulam. Post-COVID-19, she is going to resume her work with the University of Innsbruck, Austria, and the Institute of Tourism in Malta.
Explaining the impact of scents on human beings, she says, “Walking past a bakery is surely going to make us buy more bread than any photograph can. Likewise a whiff of a familiar scent can transport us back in time to when we first fell in love.”
Last 12 months, her perfumery start-up, Me Met Me was chosen within the launchpad programme at IIM Bengaluru with the backing of professor Sunil Handa, an authority on entrepreneurship.
“He recommended working on personalising pure essential oils (no fillers, no nature identical oils, no carrier oils, etc) because, in therapeutics, there cannot be one size that fits all. We now know that we have smell receptors all over the body, not just in the nose.”
Nuthan explains how odor interacts with us in a really bodily measurable method.
“Inhaling lavender decreases the stress hormone cortisol, which leaves you feeling relaxed and ready to sleep. Much research and IP work went into it. To me, a smell has a biochemical reality with an intangible mystical allure,” continues Nuthan.
Her customisation is predicated on bodily, psychological and environmental situations. “When a person comes to me with heartbreak, I blend oils that will help them feel better. The science behind that is that the oils I use often have compounds that mimic the hormones produced when one is in love and now are missing from the body. Detailed research has been done on the biochemical changes that take place. Essential oils of rose, bergamot, lavender have all been well documented for their impact on neurotransmitters as well as hormones.”
As important oils oxidise simply, Nuthan bottles them in Swiss-made Miron glass that permits solely UV rays to go by means of.
“It means the oils remain true for a very long period. I have opted for functionality over form,” she says including, “Perfumes are alcohol-based and meant for aesthetic appeal; they are mostly synthetic. Whereas pure essential oils are concentrates without any fillers.”
“I continue to research ways to alleviate morning sickness, addiction, lowered libido etc,” says Nuthan explaining that the perfumery dovetails with workshops. “It is not just about smelling good but all about feeling great.”