“The objective is to provide better quality water. Our shower filter saves up to 70% of water directly as it mixes water with air and as a result it is not a stream of water but a thick mist of tiny water droplets that come out of the shower,” explains Pavithra, who additionally heads advertising and marketing and progress technique division. Their newest innovation is aromatherapy pads infused with pure important oils that may be fitted to the bathe filter. This is an effort to improve the every day showering expertise into that of a spa. Here Pavithra fields questions on the gadgets.
Are non-drinking water filtration merchandise part of a distinct segment phase?
We are at a spot the place the consuming water RO filters phase stood 15 years in the past. Today, you see an RO filter for consuming water virtually in each home. People are conscious and actively in search of merchandise to filter water used for bathing. Our clients are from Hyderabad, Chennai, Bengaluru, Delhi-NCR and Pune. In 2016, we manufactured the usual bathe filter; a 12 months later we launched the bathe and faucet filters. Last 12 months, we launched a multi-flow filter, and water saving bathe filter. It is sure to develop. On Amazon and Flipkart, you discover corporations that import such merchandise from China and promote it right here. We instantly manufacture at our facility in Bengaluru.
Who develops the merchandise?
Our co-founder Sudeep Nadukkandy confronted private struggles with poor high quality water. As there have been no reasonably priced and straightforward options within the Indian market, it sparked an concept. Sudeep’s technical background led him to design WaterScience’s flagship product, the CLEO Shower Filter. The different co-founder Mohammad Iqbal is a serial entrepreneur who has expertise establishing telecom, real-estate, and retail companies. They brainstormed and developed a whole vary of bathe filters and faucet filters. All our merchandise contribute not directly to water saving by easing the stress of accessible water assets. Globally, water availability and high quality has been at a decline for the previous few a long time. As availability turns into a problem, high quality will get compromised. It’s a priority and we have to have options.
Why do we want a filter? We’re not consuming the water.
People can use water from two sources: Municipal water and bore effectively. The Municipal water has chlorine to disinfect the water of microbes. Chlorine is a pores and skin irritant and it leaves your hair and pores and skin feeling dry. Chlorine must be eradicated from water. Bore effectively water could also be arduous relying on the situation. The arduous water salts depart white deposits on taps and lavatory tiles and additionally the same factor on hair and pores and skin. Hard water salts deposited on the scalp can result in hair breakage and hair fall. With arduous water, soaps and shampoos don’t lather simply, and it leaves a soapy residue. If you have already got delicate pores and skin, the arduous water can worsen these sensitivities.
How do your merchandise handle these points?
The bathe filters alter the behaviour of calcium and magnesium in arduous water in order that it doesn’t stick with your hair, pores and skin, taps and tiles and as a substitute will get washed away. It is a course of known as hardness conditioning. The chlorine removing layer eliminates as much as 95% chlorine current within the water. A micro sieve layer traps small sediments and mud. A carbon layer removes dangerous odor. Your tub water thus turns into cleaner and more healthy. We use a know-how known as KDF, patented within the US that removes not simply chlorine but additionally heavy metals like mercury and arsenic.